Leading The Way

Well-functioning teams run on experience, creativity, and diligence. We’ve got a healthy dose of all three.

Alex Brown

CEO, Investor

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Alex Brown is a CEO who works with the CEO’s and founders of brands to bring their personal and professional vision for their businesses to life.

Alex is customer obsessed. He believes in innovating and continuously improving in order to bring superior quality product experiences directly to customers.

Alex has landed a $30M multi-year fulfillment contract with a Digital 360 (formerly Internet Retailer) Top 500 Firm, closed more than a dozen M&A deals exceeding $35M in capital in the last 15 years, and has been part of a team that has shipped more than 20M packages since cofounding Indrio Brands in 2006.

Alex holds Finance, Marketing, and JD/MBA degrees from Stetson University.

Rollins Brown

Co-founder, Investor

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Rollins brings years of legal and business expertise to the Indrio Team. His primary focus is on growing the Indrio family of brands through business development and acquisitions. Rollins began his career in law enforcement as a deputy sheriff and prosecutor before practicing complex commercial transactions and litigation. Rollins, along with his brother Alex, founded Citrus.com and Southern Fulfillment Services. An avid outdoorsman, Rollins enjoys hunting, fishing, and spending time outdoors with his wife and two sons on the Brown family cattle ranch in Ft. Pierce where he grew up.

Michael Hickey

SVP of Operations and Technology

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Mike’s record speaks for itself. With over 36 years integrating technology and business operations, Mike knows a thing or two about harnessing the innovative power of technology for business success. He spent 30 years in the banking industry, building teams that delivered bespoke solutions that consistently elevated operational abilities and customer service. His skillset includes project management, financial management, acquisitions, and, more recently, leveraging technology to revitalize the direct-to-consumer eCommerce experience. Mike holds an MBA and a Master’s of Information Management from Washington University and a Bachelor’s of Industrial Engineering from Georgia Tech. Mike enjoys weekly date night with his wife, visits from his sons and their families, and weekends working on his golf game.

Eileen White

SVP of Sales & Marketing

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Eileen leads the sales, marketing, eCommerce, and merchandising efforts for Indrio Brands. Prior to joining Indrio, Eileen honed her marketing skillset with positions at Web Decisions and Staples. During her 17+ year tenure with Staples, Eileen led eCommerce development for Staples.com and held the positions of Director of Customer Acquisition and Director of Database Marketing and Circulation. Eileen holds a BS in Computer Science from Central Connecticut State University. She makes a mean mango salsa and loves spending time outdoors, walking the beach, and gardening.

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